Starting a business

Guys, this is not the first time I do this. I’ve started a business before and it was so hard. A carnivorous plant and orchid nursery set in New York – tropical plants in a climate with snow drifts so high that sometimes we could only see the top of our greenhouse. I’m thrilled it’s doing well right now, though I bowed out years ago to pursue my doctorate.

I recognize how hard it is to run a small business. I moved to Boston recently and I’ve been thrilled to see how much effort people are putting into their gardens. Speaking with my neighbors, I’ve run through hours of conversation discussing their various gardening issues, thinking through soil concerns, diagnosing pathogens and nutritional deficiencies. I figured that there would be lots of people out there, with questions big and small, who would want a helping hand. What to put down? What to avoid? What kind of soil amendments? What sorts of plants would do best here? The resources out there are confusing, often misleading, and are not applicable across conditions. So, here we go. A business where I can use my collective knowledge to help people in this unique time where they are spending enough time at home to really dig in… so to speak. I’m excited about it and I hope to excite you about the possibilities.